Japanese tax agency wants young people to drink more

by cheblogudo

The BBC reports:

The younger generation drinks less alcohol than their parents – a move that has hit taxes from beverages like sake (rice wine).

So the national tax agency has stepped in with a national competition to come up with ideas to reverse the trend.

The “Sake Viva!” campaign hopes to come up with a plan to make drinking more attractive – and boost the industry.

Cheblogudo likes the spirit of this campaign, but young Japanese should probably remain alert when they sit down with tax agents bearing sake.

Sake barrels at Meiji shrine, Yoyogi Park, Tokyo. Photo: Cheblogudo